Product Excellence

Your personal health and well-being is the reason we're in business. Our commitment to making our fitness products the highest possible quality is our first and foremost priority. Product development begins in our state-of-the art, 200,000-square foot research and development facility in Cottage Grove, Wisconsin, just outside of Madison. Our teams of researchers, industrial designers and engineers are among the best in the industry, collaborating to create the most cutting-edge fitness machines that provide optimum convenience, comfort and safety for our customers.

America's Healthiest Fitness Award International Design Excellence Awards Fitness Professor Best Buy 2013 Treadmill Doctor Best Buy Award 2013 Good Design Award Leading Consumer Products Magazine Best Buy Award